A crowd of young people, arms raised, enjoying an outdoor event.

CREATING LIFELONG BLOOD DONORS

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Every two seconds, someone in the United States requires a blood transfusion. Unfortunately, only one tenth of those eligible to donate blood actually do so.1

As a result, many hospitals face chronic shortages of blood. “The demand for blood persists,” says Brian Blaser, Executive Vice President of Diagnostics Products, Abbott, “even as the repeat donor population continues to decrease.”

Abbott’s commitment to helping ensure the safety of the world's blood supply, underscored by the company’s continuous improvements in blood screening technologies for more than 40 years, has found a promising new partner in not-for-profit Music Saves Lives® (MSL). Dedicated to securing a consistent blood supply by encouraging young adults to become lifelong donors, MSL encourages life-saving blood donations with music and entertainment as motivators. Since 2005, MSL has encouraged thousands of youths to participate in community blood drives through special events at major summer concerts.

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Music Moves Youth to Give
Abbott’s partnership with MSL began with sponsorship of the September 2013 Northwest Music Festival, five days of top-name musical entertainment staged at multiple venues throughout Portland, Oregon. The music festival served as an opportunity to raise awareness about blood donation and recruit young members to join MSL’s Very Important Donor Club.

Through social media platforms like Instagram, Facebook and Twitter, Abbott and MSL are connecting young music lovers to musicians who support the effort to encourage blood donation in cities throughout the U.S.

Together, says MSL founder Russel Hornbeek, Abbott and MSL are “empowering and creating the next life-saving generation.” Adds Hornbeek: “To work hand-in-hand with a like-minded organization such as Abbott allows us to advance our mission and share our message with more people.” In 2013, this innovative collaboration inspired thousands of young people to donate blood for the first time, and several hundred of them pledged to donate blood at least once a year.

To learn more about upcoming MSL blood drives, visit www.musicsaveslives.org

 

1. Blood facts and statistics, American Red Cross. Website: www.redcrossblood.org/learn-about-blood/blood-facts-and-statistics. Accessed Mar 6, 2014

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FINDING THE UPSIDE IN BLOOD DONATIONS The need for blood donors is urgent. To meet the constant, ongoing demand for transfusions, we need lifelong donors who will give again and again. How do you motivate young people to get involved? Music Saves Lives has the answer: use music and entertainment to spread the word about the need for dedicated blood donors. Abbott’s partnership with MSL began at the Northwest Music Festival in Portland, Oregon, where we raised awareness about blood donation and recruited new members for MSL’s Very Important Donor Club. With the help of great music and celebrity musicians, we’re seeing more and more young people commit to donating for years to come. That’s the Upside.
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