PRODUCTS & INNOVATION
#BETHE1Donor has started a movement around the world. Learn why more people are donating blood.
Oct 24 2016
What do soccer and blood donation have in common? Cristiano Ronaldo is passionate about both.
In October 2015, Abbott and Real Madrid soccer star Cristiano Ronaldo launched the BE THE 1™ Donor movement to inspire people to donate blood, especially first-time donors. Since then, the movement has gained momentum around the world.
So far, more than 80 blood and plasma centers in Argentina, Austria, Brazil, Colombia, Denmark, Egypt, Greece, Northern Ireland, Kuwait, Nigeria, Poland, Portugal, Switzerland, Taiwan, Thailand, the United Arab Emirates, and the United States have embraced the campaign.
Here are some ways blood and plasma centers have helped bring BE THE 1 to life:
Appearing in Dubai’s Al Bayan newspaper
Driving the message across Nigeria
Inspiring donors at a Red Cross blood-donation center in Thailand
It's not just about blood—plasma is needed, too
Plasma, which is the clear, straw-colored liquid portion of blood, carries out a variety of functions in the body, such as blood clotting, fighting diseases and other important functions. When donated, this component is used to produce therapies that treat people with rare, chronic diseases and disorders such as primary immunodeficiency, hemophilia and a genetic lung disease, as well as in the treatment of trauma, burns and shock. In 2016, the BE THE 1 movement also started encouraging people to consider plasma donation. Similar to blood donation, the plasma donation process is safe. The first appointment will take about 2 hours, while return visits can take about 90 minutes.
Why blood and plasma donation are so important
Join the movement!
To join Cristiano Ronaldo and become a part of BE THE 1 movement, follow these easy steps:
1. Visit www.bethe1donor.com
2. Click on the “Join the Movement” button to share on Facebook that you’re part of the movement
3. Click on the “Donate Blood & Plasma Now” button to find where you can donate
4. Click on the “View & Share” button to watch and share Cristiano’s video on Facebook
Want to learn more about blood and plasma donation? Check out these resources:
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