New Curate brand takes a culinary approach to snacks with wholesome ingredients and unexpected, delicious combinations.

Curate: Brilliant Unexpected Snacking

Feb 22 2016

Ever wonder why good-for-you snacking isn’t more exciting? We were wondering the same thing. And this simple question led to a major innovation in nutritious snacking. With the launch of Abbott’s new Curate brand, you no longer have to choose between great taste and nutrition.

We discovered that even with countless nutritious snacks in stores, a growing number of people weren’t quite satisfied and were often looking to make their own snacks using ingredients from their kitchen. So, we saw an opportunity to create handcrafted snacks, with rich textures and flavors you would expect from a chef. Like the curator of a museum, we brought together our favorite culinary ingredients in unique combinations to create a new snacking experience. Fragrant berries, juicy Mission figs, syrupy balsamic vinegar, California sea salt, deep, dark chocolate—are all woven together to create snacking perfection.

Every Curate snack starts with wholesome ingredients, brought together in uniquely unexpected, yet brilliant flavor combinations.

Real Nutrition

We set the bar high. We’re serious about incredible flavor and real nutrition. Curate bars are full of plant-based fiber and protein—they have about as much protein as a medium egg. They're non-GMO and gluten-free and contain no artificial preservatives, flavors or colors.

Surprise your taste buds with these delicious flavor combinations:

  • Dark & Tempting: Balsamic vinegar, fig and hazelnut come together in a sweet and savory blend rounded out with orange citrus zest.
  • Harmonious Blend: Marcona almond and apricot are the stars of this bar with refreshing hints of lemon, vinegar, quinoa and honey.
  • Irresistible: Chocolate, strawberries and pistachio stand out in this arrangement of toasted oats, quinoa and almond butter.
  • Indulgent: Dark chocolate and hazelnuts are blended with chia seeds and almonds, and finished with sweet vanilla.
  • Salted Decadence: Dark chocolate and almonds are combined with hemp seeds and quinoa, while the California sea salt enhances these flavors.
  • Sweet & Tart Berry Bliss: Wild blueberries, blackberries, raspberries, and cranberries mixed with almonds, chia seeds and quinoa are topped off with a sprinkle of flax seeds.

In addition to the six flavors now available in grocery stores, Abbott will introduce Curate Kids bars this spring, with other new snacks coming later this year. Visit to learn more. Connect with us on Facebook at, on Twitter @CurateSnacks, or on Instagram @CurateSnacks.



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