Press Release
Now Playing: Spike Lee Stands with Earvin "Magic" Johnson, Cookie Johnson and Abbott to Launch National PSA Campaign
- Earvin "Magic" Johnson, Cookie Johnson and Spike Lee at the filming
of Abbott and the Magic Johnson Foundation's "I Stand With Magic - Campaign
to End Black HIV/AIDS " public service announcement campaign, a program
aimed at helping prevent HIV infection in the minority communities.
Photo Credit: A. Turner Archives

- Earvin "Magic" Johnson and Cookie Johnson get ready for a take
during the filming of Abbott and the Magic Johnson Foundation's "I Stand
With Magic - Campaign to End Black HIV/AIDS" public service announcement
campaign.
Photo Credit: A. Turner Archives
June 9, 2008
Los Angeles — Today, Earvin
"Magic" Johnson, Cookie Johnson, Abbott (NYSE: ABT)
and the Magic Johnson Foundation launched a public service announcement
campaign as part of the "I Stand With Magic Program," part of "The
Campaign to End Black HIV/AIDS," directed by Academy Award-nominated
director Spike Lee. The public service announcement campaign will premiere
nationally this summer and is targeted toward African-American and other
minority communities where new HIV infections are prevalent. In 2005, about
half of the people diagnosed with HIV/AIDS in the United States were among
African Americans, who represent about 13 percent
of the population.
When Lee and his agency, Spike DDB, were approached to create and to direct
the two 30-second public service announcements, he immediately agreed because
of his passion for the cause, his support of the "I Stand with Magic"
program and his longstanding friendship with the Johnsons.
"We need real outcomes, not just outputs. I encourage leaders in the
Black community to take action, get talking and take a stand in their
neighborhoods," said Lee. "This PSA was developed to educate people
about this disease. This campaign keeps pounding the message home. More than
80,000 people have received information about the campaign through
www.istandwithmagic.com, and more than 20,000 HIV tests have been conducted as
a result of Abbott and the Magic Johnson Foundation's efforts to help raise
awareness of this public health issue. Spike DDB is proud to be a part of
it."
The first PSA entitled, "Stand," focuses on a "call to
action" encouraging African-Americans to get educated, get tested and to
seek treatment for HIV. The second PSA, titled "Talk" encourages women
to protect themselves and talk to their partners about safe sex and HIV. Both
will also be featured on Abbott.com and YouTube, an online video sharing Web
site. The public service announcement campaign launches in advance of National
HIV Testing Day on June 27, 2008.
"We need to take it upon ourselves to bring the number of new infections
down in the Black communities by arming ourselves with knowledge," said
Earvin "Magic" Johnson. "Getting tested for HIV can be scary for
many people, but I hope by launching these public service announcements to
at-risk populations, people across the country will have the courage to get
tested and go back for their results."
"Abbott and the Magic Johnson Foundation are committed to making a
difference in the fight against HIV/AIDS by providing communities with
information and resources for prevention and testing and educational materials
to share with family and friends," said Mary Szela, senior vice president,
Pharmaceutical Operations, Abbott.
The premiere event and appearance day took place at the AMC Magic Johnson
Crenshaw 15 movie theater in Los Angeles. Los Angeles is a city which is ranked
third for the number of AIDS cases diagnosed in 2004. Los Angeles had the
highest number of AIDS cases in California, more than twice the number of any
other county, in 2006.
Learn more about Abbott's Global Citizenship
efforts:
HIV/AIDS in the United States
- Since the beginning of the epidemic, African Americans account for more
than 40 percent of the nearly one million AIDS
cases diagnosed. Through 2005, 53 percent of the
African Americans diagnosed with AIDS have died.
- In 2005, the rate of AIDS diagnoses for African Americans was
approximately
- 10 times the rate of Caucasians and almost three times that of
Hispanics.
- Additionally, AIDS disproportionately affects African-American women with a
diagnosis rate almost 23 times that of Caucasian women in 2005.
"I Stand With Magic Program," Part of the
"Campaign to End Black HIV/AIDS
Through the "I Stand With Magic" program, Abbott and the Magic
Johnson Foundation are joining forces to address the alarming rate of HIV/AIDS
in the African-American community. Through this partnership, Earvin
"Magic" Johnson and Abbott will create educational activities and
testing events in cities with high HIV infection rates. In 2006, the initiative
embarked on a 10-city tour of high schools and counseling centers across the
nation to provide HIV testing, education and additional resources for
HIV-positive individuals. In 2007, the program has visited almost 200 churches,
high schools and colleges. For more information and to "stand with
Magic" in the fight against HIV/AIDS, visit www.istandwithmagic.com.
About the Magic Johnson Foundation
The Magic Johnson Foundation was
established in 1991 as a single-disease organization that works to raise funds
for community-based organizations dealing with HIV/AIDS education and
prevention programs. The Foundation has since responded to the growing need to
address all aspects of our youth's lives by expanding its mission. This
expanded mission emphasizes the Foundation's focus on supporting
community-based organizations and development programs that serve the health,
educational and social needs of those residing in minority communities. For
more information, please visit www.magicjohnson.org.
About SpikeDDB
SpikeDDB is a full-service advertising agency with expertise in urban
markets, sports and entertainment branding. The agency is a partnership formed
by acclaimed film director Spike Lee and DDB Worldwide Communications
group.
About Abbott
Abbott has been a leader in HIV/AIDS research since the early years of the
epidemic. In 1985, the company developed the first licensed test to detect HIV
antibodies in the blood and remains a leader in HIV diagnostics. Abbott
retroviral and hepatitis tests are used to screen more than half of the world's
donated blood supply. Abbott has developed two protease inhibitors for the
treatment of HIV.
Abbott (NYSE: ABT)
is a global, broad-based health care company devoted to the discovery,
development, manufacture and marketing of pharmaceuticals and medical products,
including nutritionals, devices and diagnostics. The company employs more than
68,000 people and markets its products in more than 130 countries.
Abbott Multimedia Features:
- "I Stand with Magic" Public Service Announcements
Media:
Abbott
Julie Herlocker |
(847) 936-6116 |
Magic Johnson Foundation
Tammy Warren |
(310) 246-4400 |