Press Release
Abbott Announces New EAS® Myoplex® Strength Formula Nutrition Shake and Debuts Bottle Packaging
Myoplex Strength Formula1 Helps Active People Refuel and
Rebuild After Physical Activity
| Article tools: |
 |
|
|
 |
June 9, 2009
Columbus, Ohio (NYSE: ABT)
— Abbott today announced the EAS® Myoplex®
Strength Formula nutrition shake designed to help active people on the go
refuel after physical activity. The ready-to-drink sports nutrition shakes come
in a new, reclosable 14 fluid ounce plastic
bottle.
Developed by sports nutrition scientists, EAS Myoplex Strength Formula
shakes are delicious and creamy and offer 25
grams of high quality protein designed to help in post-workout
replenishment. The shakes are specially formulated to help meet the needs of
fitness enthusiasts and active individuals who enjoy time in the gym, team
sports, and other physical activities. EAS Myoplex Strength Formula shakes can
help active people increase strength and gain lean muscle when used in
conjunction with diet and resistance training.
News Facts:
- EAS Myoplex Strength Formula is a refreshing shake that fitness enthusiasts
can rely on within 30 minutes of a workout to help refuel and rebuild lean
muscle.
- EAS Myoplex Strength Formula shakes deliver high-performance nutrition with
25 grams of high-quality protein and the right
mix of 23 vitamins and minerals.
- EAS Myoplex Strength Formula shakes feature a combination of carbohydrate
and protein to help provide sustained energy as well as support lean muscle
recovery and muscle energy replenishment following physical activity.
- With 25 grams of protein, EAS Myoplex Strength Formula shakes complement
the existing line of Myoplex powders, bars and ready-to-drink shakes, such as
Myoplex® Original shakes with 42 grams of
protein, that help meet the nutrition requirements of other types of
athletes.
- Now available in a reclosable bottle, EAS Myoplex Strength Formula shakes
are convenient for people to drink on the go.
- EAS Myoplex Strength Formula shakes are available in four flavors:
Chocolate Cream, Vanilla Cream, Strawberry Cream and Banana Cream.
EAS products are trusted by professional athletes to help them reach their
performance goals. Select EAS products are certified by a third-party testing
organization as part of the National Football League and NFL Players
Association Sports Nutrition Label Certification Program, designed to provide
safe, reliable sports nutrition products to meet the needs of NFL athletes. In
addition, select EAS products are certified through the NSF Athletic Banned
Substance Certified for Sport™2 Program, which is used by several
professional and amateur sports leagues. EAS Myoplex Strength Formula shakes
are currently undergoing the certification process. The experts at elite
athlete training facility Athletes' Performance exclusively serve EAS sports
nutrition products at the facilities.
Commentary on EAS Myoplex Strength Formula Nutrition
Shakes:
From Monica Hysell, Abbott Nutrition
general manager and division vice president, Healthy Living:
"It can be difficult to get the proper nutrition to refuel the body after
working out. That's why Abbott made it easier than ever to drink an EAS Myoplex
Strength Formula shake — not only does it have a delicious new taste, it also
has an easy-to-handle shape and reclosable top. It's just one more way Abbott
is making it convenient to get proper nutrition after exercising."
From Amanda Carlson, MS, RD, CSSD,
director of performance nutrition at Athletes' Performance and Core
Performance:
"As a sports nutritionist and long-time believer in EAS products, my advice
to people is to understand that nutrition is your fitness partner. Whether you
are a professional athlete or a casual jogger, you need to refuel after a
workout to replenish the carbohydrate you've just burned and provide protein to
help rebuild the muscles you've broken down. I recommend EAS Myoplex Strength
Formula shakes to my clients because they help the body refuel and rebuild
after vigorous activity, plus they are backed by the trusted work of Abbott
scientists."
From Keith Wheeler,Ph.D., divisional
vice president of Adult Nutrition Research, Development & Scientific
Affairs:
"Many people are frustrated when they do not see results after spending
time in the gym, doing Pilates or biking. Often, the missing link is nutrition
— after working out, the body needs protein, carbohydrate and other nutrients
to refuel and rebuild EAS® Myoplex® Strength Formula shakes have a new formula
with carbohydrate and protein to help the body refuel to help make the most out
of every workout."'
Where to Buy:
EAS Myoplex Strength Formula shakes are available in grocery stores, drug
stores and mass stores. EAS sports nutrition products are also available at www.eas.com and www.AbbottStore.com.
Flavors:
EAS Myoplex Strength Formula shakes have a creamy, smooth taste in four
great flavors:
- Chocolate Cream
- Vanilla Cream
- Strawberry Cream
- Banana Cream
Video:
|
Visit the Team EAS YouTube page for exclusive videos about
training and sports nutrition with athletes including Larry Fitzgerald, Matt
Hasselbeck and Jen Perez at www.YouTube.com/EASPlayers.
|
|
Audio:
|
Pledge to Play Clean:
 |
The EAS® team recently partnered with I Play Clean, a campaign
founded by NFL great Dick Butkus to educate youth athletes about the harmful
effects of illegal performance enhancers and about not taking shortcuts when it
comes to reaching peak performance. Take the I Play Clean pledge at www.IPlayClean.org.
|
|
Get Inspired:
 |
Read the story of Emily
Alvers, named Grand Master Champion of the Body-for-LIFE program, a
12-week healthy living contest based on the principles of eating five to six
smaller meals, incorporating EAS products, and following a fitness routine.
Enter the challenge, read Body-for-LIFE blogs, get recipes and more at
www.BodyForLife.com.
|
|
| Get High-Resolution Images:
|
|
About the EAS® Brand
Abbott Nutrition's EAS® Brand — a world leader in sports nutrition — helped
pioneer the development of specialized nutrition products for athletes and
fitness enthusiasts. Abbott Nutrition produces premier sports nutrition
products for people whose active lifestyles benefit from specialized
nutritional support, in conjunction with a well-balanced diet, to help fuel
their athletic performance. Abbott Nutrition is committed to using sound
research and science to create high quality sports nutrition products to help
athletes and fitness enthusiasts train and perform their best. For more
information, visit www.eas.com or www.e-mediaroom.com/eas.
About Abbott Nutrition
Abbott Nutrition (www.AbbottNutrition.com) develops
and markets a wide range of science-based infant formulas, medical
nutritionals, nutrition and energy bars, and related products to support the
growth, health and wellness of people of all ages. Abbott Nutrition's
internationally recognized brands include the Similac® brand of infant
formulas; the Gain® brand of growing-up milks for older babies and toddlers;
the PediaSure® brand of nutritionals and snacks for children; and the Ensure®
brand of adult nutritionals.
Additionally, Abbott Nutrition is a leader in medical foods clinically shown
to address the distinct dietary needs of people with serious health conditions
or special nutrient requirements, such as the Glucerna® brand of nutrition
shakes and bars for people with diabetes. Abbott Nutrition also offers the EAS®
brand of specialized nutrition products to meet the unique needs of competitive
athletes.
About Abbott
Abbott (NYSE: ABT)
is a global, broad-based health care company devoted to the discovery,
development, manufacture and marketing of pharmaceuticals and medical products,
including nutritionals, devices and diagnostics. The company employs more than
72,000 people and markets its products in more than 130 countries.
| 1 |
EAS Myoplex Strength Formula can help active people increase
strength and gain lean muscle when used in conjunction with diet and resistance
training. Laboratories. |
| 2 |
Certified for Sport is not a trademark of Abbott
Laboratories. |
Media:
Michelle Zendah
Nicolette Matchneer |
(614) 624-7485
(614) 624-7485 |
Financial:
Angela Duff |
(847) 938-6894 |
