International Nutrition

In the world’s most rapidly growing economies, demand for high-quality nutritional products is rising at an unprecedented pace. To address this emerging need, Abbott created Abbott Nutrition International in 2006, which offers a broad portfolio of formulas, shakes and nutrition and energy bars to meet consumers’ needs at all stages of life.

Anatomy of a growth strategy

Rapid population growth and improving economies, especially in Latin America and Asia, are fueling demand for innovative, targeted nutrition interventions to aid in health and recovery, as well as nutritious snacks for healthy, active consumers. As personal incomes increase, parents seek better nutrition for their children and families. As a result, sales of pediatric nutritional products, such as Similac Advance, have grown significantly.

The creation of Abbott Nutrition International allowed us to better target our sales and marketing efforts and improve our operating efficiencies, including improved supply-chain management. We are achieving strong results, with annual sales in China, for example, increasing more than 100 percent. Sales of Abbott Nutrition International grew at a double-digit pace in 2006, and we anticipate a similar level of growth in the coming years.

Nutrition Consumer · China
Yutong Wu was raised on Abbott nutritional products — as a baby taking Similac Advance to a 2-year-old enjoying Gain Plus Advance.

Ensure
Adult nutritional products are also growing rapidly internationally. Ensure provides complete, balanced nutrition for active adults.

Emerging Markets
Population growth and improving economic conditions are increasing demand for Abbott’s nutritional products, especially in China, Southeast Asia and Latin America.

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