Nutritional Products

Yutong Wu · China
Abbott nutritional products have been an important part of Yutong Wu’s life. Similac Advance, Premilac and Gain Plus Advance have helped her develop, grow and prepare for nursery school.

 

Nutritional Products: strengthening our presence worldwide

In 2006, we launched our newest division, Abbott Nutrition International, to concentrate our sales and marketing efforts on rapidly growing international markets for nutritional products, such as Latin America and Asia. We also introduced new products in the United States, such as Similac Organic infant formula and PediaSure NutriPals nutritious shakes and snack bars.

International Nutrition: responding to a growing market need

With increased demand for nutritional products in countries with improving economies and growing populations, such as China, Southeast Asia, Mexico and Venezuela, Abbott created a new division to focus solely on its international nutrition business. Abbott Nutrition International ensures our nutritional products receive the focus and resources needed to aggressively pursue existing and emerging growth opportunities around the world. Sales of international nutritional products grew nearly 20 percent in 2006.

Later in the year, we globalized our nutritional business to realign product R&D, improve operating efficiencies, target sales efforts and focus on Abbott hallmark brands, such as Similac Advance, Gain Plus Advance and Ensure. With better supply-chain management, we have been able to leverage manufacturing efficiencies and distribute our products more effectively. During the year, we began construction of a new manufacturing facility in Singapore that will help ensure we meet the strong future demand in Asia.

Abbott’s U.S. nutrition business offers infants and children a variety of nutritious products, found in retail stores across the country.

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U.S. Nutrition: expanding our trusted brands

The multi-billion-dollar U.S. nutrition market is well-established, but there is still significant opportunity to extend the reach of our well-known and trusted consumer brands. Based on feedback from our customers, we redesigned the packaging and labels for our infant nutritional products, making it easier for parents to recognize.

We introduced Similac Organic, the first USDA-certified organic infant formula from a major brand manufacturer. This new product delivers all the nutritional benefits of Similac Advance, including DHA and ARA, nutrients to help brain and eye development. We also launched PediaSure NutriPals shakes and bars, nutritious snacks for active children. NutriPals bars contain about twice the amount of protein and fiber of the leading bars children eat, and NutriPals shakes have less sugar than the leading yogurt drinks.

We hold a leading position in the healthy living and medical nutrition segment with products such as Ensure, ZonePerfect, Myoplex and AdvantEdge for healthy, active adults, and Glucerna, which has been specially formulated to help manage blood glucose for people with diabetes.

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