Our Matchups Against Malnutrition
Our partnership with the Real Madrid Foundation is one example of what we do with the Abbott Center for Malnutrition Solutions, working with partners in multiple countries to focus on reducing malnutrition globally.
We've trained Real Madrid Foundation coaches to use the MUAC z-score tape in Mexico, India, and the U.S., with the goal of screening more than 2,500 children in nine countries by the end of the program’s first year.
In addition to the armbands, we're hosting the first-ever Run to Beat Malnutrition on June 3, where over 1,000 runners will travel through the Ciudad Real Madrid to raise awareness for the cause. All the proceeds will be donated to Real Madrid Foundation. We're also offering a virtual version of the race with the support of our Abbott World Marathon Majors Global Run Club. For every runner who participates virtually, Abbott will donate $5 to the Real Madrid Foundation to help fight malnutrition.
"To beat malnutrition, we must find it early — and to find it, we need more people to know how to identify it. We hope this campaign and our partnership with Abbott brings needed attention to the issues of malnutrition and gives communities the knowledge and tools to address it and to help children live healthy lives," said Iker Casillas, deputy general manager, Real Madrid Foundation.
There isn't a one-size-fits-all approach to fighting malnutrition around the world. By raising awareness with accessible tools like the MUAC z-score tape and providing nutrition education, however, we can empower communities to improve the health and potential of children.