In 2023, Abbott has delivered more than 35,000 hours of nutrition education in 10 countries through our Future Well Kids curriculum: Brazil, Colombia, Kenya, India, Israel, Mexico, Philippines, Tanzania, the U.K. and the U.S. And we have helped screen more than 1,700 students for childhood malnutrition in six countries: Brazil, Colombia, India, Mexico, Tanzania and the U.S.
Most recently, Abbott, Real Madrid and the Real Madrid Foundation teamed up to launch the “Beat Malnutrition” campaign during Real Madrid’s final match of the 2022-2023 La Liga season. As part of the campaign, Abbott brought the issue of malnutrition to the global stage by:
- Promoting nutrition education and encouraging more children to be screened for malnutrition.
- Donating 10,000 Mid-Upper Arm Circumference (MUAC) z-score tapes to communities across the globe. The MUAC tape is an easy-to-use tool that screens for malnutrition in children.
- Hosting the first “Run to Beat Malnutrition” 5K, 10K and kids races in Madrid, raising proceeds for programming at global Real Madrid Foundation Sports Schools.
The fight against childhood malnutrition is far from over. But to make something better, you have to identify it first. And we’re heading in the right direction.