Good nutrition starts with good ingredients. When Abbott was faced with the growing demand for nutrition products in India, we needed to ensure a dependable supply of high-quality milk. But many dairy farmers in India lacked the technical knowledge and resources to produce high-quality dairy. Joining forces with Prabhat, an Indian dairy company, and TechnoServe, the international nonprofit that supports farms and businesses in the developing world, Abbott launched a program with the potential to transform the lives of farmers and their families, and strengthen our nutrition business in an important market. Often referred to as 'shared value,' this approach delivers social value to dairy farming communities, and economic value to companies like Abbott. Thanks to its resounding success, the program is significantly expanding into more villages in India – which holds great potential to further expand the positive impact. Sharing Skills and Knowledge The program started at the source. Abbott and our partners worked closely with farmers, providing them with the skills they needed to produce better milk, from ensuring their dairy feed is healthy, to overcoming drought and fungal contamination, to providing better care for their cows. The program also established 10 village-based milk collection centers to provide nearby access to reliable cold storage, making it easier for farmers to deliver their quality milk and get paid for it fairly. Farmers also developed their knowledge to grow their own business through training in farm management and finance. Outreach efforts included a special focus on women, ensuring that they received the same training as men. They offered women — and still do — financial literacy training and special visits to milk collection sites and the Prabhat factory to help them better understand the business of dairy farming. Experience has shown that investing in women has a multiplier effect on the well-being of both households and communities, so engaging women in the program was especially important.