FreeStyle Libre’s ‘Butterfly Effect’ Empowers 5M People

More are managing diabetes with a confidence born of real-time data about their glucose. 

DIABETES CARE|Aug.28, 2023

If you live with diabetes, you feel this: The tiniest shift in plans can throw your whole day off track.

Maybe the place you had in mind for lunch is only open for dinner. And the chain reaction begins.

Or maybe a friend drops in from out of nowhere and takes you out to the club. Before you know it, you’re doing the Worry Dance, wondering about glucose and your insulin needs.

The point is that diabetes can make a tidal wave out of any little ripple.

Getting Your Wings

Ever since we introduced our FreeStyle Libre portfolio of continuous glucose monitors, we’ve been noticing a different kind of ripple — a surge of confidence, not fear, in the fight against diabetes.

In honor of the FreeStyle Libre logo, let’s call it a “butterfly effect.”

This butterfly effect is the boost that comes from being able to access your glucose information around the clock, without finger sticks1 or jumping through hoops. It means spending less time being anxious, and having the people who care about you worry less, too.

A tidal wave can’t hit you if you have wings to lift you above it.

FreeStyle Libre

A Clear Choice

If you live with diabetes, you know this: There has to be a way to stay on track.

We designed our continuous glucose monitors to show the way, to bring more clarity to diabetes management.

The technology that powers the FreeStyle Libre family lets you take glucose readings every minute. That’s clarity. And not just for the few. Today, more than 5 million people across 62 countries2 are using this technology.

We believe it can help millions more around the world.

The Opposite of Chaos

The butterfly effect is a term taken from chaos theory. It’s the idea that one flap of a butterfly’s wings can set off a series of events that snowballs into a cataclysm.

But you tell us if this sounds like chaos or cataclysm:

“I'm in control of my diabetes; it's not in control over me.”

“I have much more confidence in the (dietary) choices I make now.”

“I used to constantly have this second train of thought going in my mind about (where my glucose levels were). … Now I know.”

Each of the people quoted above is one in a million. One in 5 million, really — unique but united by the belief that they should be able to live on their terms.

Take Flight

If you live with diabetes, you got this.

FreeStyle Libre technology empowers you with more information and greater control over diabetes management.

It’s a way to take a burden off your shoulders. It’s a little more room to spread your wings.


1Finger sticks are required if your glucose alarms and readings do not match symptoms or when you see Check Blood Glucose symbol during the first 12 hours.

2Abbott. Data on File. FreeStyle Libre Global Product Footprint Report. July 2023.


FreeStyle Libre 14 Day, FreeStyle Libre 2 and FreeStyle Libre 3 systems: Failure to use FreeStyle Libre 14 day, FreeStyle Libre 2 or FreeStyle Libre 3 systems as instructed in labeling may result in missing a severe low or high glucose event and/or making a treatment decision, resulting in injury. If glucose alarms and readings do not match symptoms or expectations, use a fingerstick value from a blood glucose meter for treatment decisions. Seek medical attention when appropriate or contact Abbott at 855-632-8658 or for safety info.