Allen Burton is changing planes at O'Hare Airport and, as anyone who's made the ride along the moving walkway in Terminal 1 knows, George Gershwin is his traveling companion for at least this part of his journey. The infinite loop of Gershwin’s 'Rhapsody in Blue' that aurally connects Concourses B and C is perhaps the perfect musical accompaniment for this conversation. After all, when 'Blue' debuted to the world in 1924, it was revolutionary for an age defined by invention: Jazz. Contemporary reviews hailed it not as one idea, but rather several correlated, combined and contrasting rhythms stirring hardened concertgoers with the sensation of a new voice. Retrospective reviews decades on, including by Leonard Bernstein, hailed a composition that you can cut parts, interchange sections, add new cadenzas — packets of music, tailored to your tastes, if you will — and it’s still 'Rhapsody in Blue.' Burton, medical director of Abbott’s neuromodulation business, and his team have orchestrated their own sit-up-and-take-notice piece. Like 'Blue,' Proclaim Plus spinal cord stimulation (SCS) with FlexBurst360 builds on the revolutionary advancements offered by BurstDR. Rather than tonic treatment — in SCS, simply speaking it's the idea of a consistent and constant pounding of electrical impulses that can leave a person with an unpleasant tingling — the key and the clue to the BurstDR invention is in its name. Bursts — or packets of electricity, tailored to your needs, if you will again — are coordinated and correlated rhythms of pain relief to multiple sites in the body that can stir hardened feelings from years of living with pain with the sensation of a new possibility: The potential for living without severe pain. Program it how you need, it's still Proclaim Plus, still FlexBurst360, still BurstDR. For people living with chronic pain, Proclaim Plus is the opening clarinet's signature siren call that something “truly special,” as Burton describes it, is about to wash all over you. Are we rhapsodizing? Guilty. But you'll see why by the end. Burton has a flight to catch and we have an overhead bag full of questions to get answered about this new technology before he takes off. Edited for length and clarity.