Pedialyte ‘clears’ the way for its new look

Removal of dyes in Pedialyte is part of a broader shift across all Abbott’s nutrition products in the U.S.

Goodbye red, yellow, and blue … and hello to the new look for hydration.

Clearly, it’s Pedialyte.

Pedialyte is stepping into its clear era and going dye-free with a bold new look and flavors. Consider it a glow-up years in the making, with the same reliable hydration you've always counted on.

Underway right now, your favorite Pedialyte drinks, Freezer Pops and Powder Packs are going dye-free and launching with refreshed labels to go along with our new look. And throughout 2026, as we welcome in the new, you’ll see our classic and color-free versions at stores and online together.

Beyond Pedialyte, Abbott is also removing dyes from all our nutritional products sold in the U.S. This work has been underway for several years in brands like PediaSure, Ensure and Glucerna and by year’s end, Abbott will no longer manufacture any of its nutrition products with dyes.

Pedialyte got clearer and so did our lineup

From sick days to sweat days, kids and adults have relied on Pedialyte for the tough stuff. And that’s not changing. But we also have options for general hydration. And with simpler product labels and names, you can spend less time reading and more time hydrating.

No matter your need or vibe, Pedialyte has you covered:

  • Essential Rehydration: To manage mild to moderate dehydration caused by exercise, heat, sweating and travel.
  • Advanced Rehydration: To manage mild to moderate dehydration caused by diarrhea and vomiting, fever and flu.
  • Sport Hydration: To manage mild to moderate dehydration caused by exercise & sports, heat, sweating and travel.
  • Zero Sugar Hydration: General hydration for physical activity, active lifestyles and travel.

New flavors for the win

Our glow up even tastes great. Hydrate with our new Pedialyte Freezer Pops in tropical flavors including Strawberry Lemonade and Pineapple Coconut. Or grab Pedialyte Zero Sugar Hydration Electrolyte Waters in Strawberry Smash and Peach Perfection.

With more Pedialyte varieties than ever before, there’s a hydration option for everyone. We just made your choice clearer. 

Bold new look, same great hydration

When you need to hydrate and feel better fast, you need Pedialyte. Great for kids and adults, Pedialyte is the #1 brand recommended by pediatricians, doctors and pharmacists.

Today, Pedialyte has options for general hydration needs and tough days too. Clearly, Pedialyte has something for everyone. 

Don’t miss out. Check our Pedialyte social channels (Facebook, Instagram) often for the latest updates and how to find your favorite product.

Why is Pedialyte going dye-free?

Fans spoke, and we listened. Consumers asked for more dye-free options, so we’re delivering in a big way and going dye-free across all our Pedialyte products.

Did the Pedialyte hydration benefits change?

While we have a bold new look, the hydration benefits you rely on remain the same.

Will Pedialyte taste different?

No, removing dyes won’t impact taste. Check out our new flavors for Pedialyte Freezer Pops in tropical flavors including Strawberry Lemonade and Pineapple Coconut. Or grab Pedialyte Zero Sugar Hydration Electrolyte waters in Strawberry Smash and Peach Perfection.

Why does my Pedialyte look different?

As we move to dye-free formulas, Pedialyte liquids, powders and freezer pops will be clear and no longer have colors. This reflects the removal of the dyes.

How can I tell if a product is dye-free?

Our new look is easy to spot! Check out the updated packaging and dye-free labeling on products.

Why do I see both old and new packaging in stores?

We're rolling out dye-free products gradually as retailers replenish inventory. During the transition, you may see both our original and dye-free products on shelves.

Will removing synthetic dyes affect taste, texture, appearance or nutrition?

No. Abbott’s scientists and product teams have spent years reformulating products to ensure that removing dyes does not compromise taste, texture or nutrient delivery. Each product will continue meeting or exceeding all regulatory standards and Abbott’s extensive quality controls.

Will Abbott remove dyes outside the U.S.?

We will continue to evolve our portfolio to reflect consumer preferences in the countries we serve. Our decisions will reflect local tastes and customs, regulatory and policy considerations, and will adhere to our commitment to making our products accessible, affordable and high quality.

 

 

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